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Lectures for economics students.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The third book in the series, Don't Care About Small Things at Work, continues the successful series and offers a hundred new tips on how to reduce the level of stress, this time, related to the workplace.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
How to succeed with the biggest market opportunity in the next 50 years.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.