Marketing and propaganda

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Pregovaranje

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Realizacija: Umijeće uspješne provedbe poslova i projekata

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

Socijalizam

Što bi napravio Google?

Find out why Google is the world's most successful and desirable company.

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Strateški menadžment (14. izdanje)

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

Svet i Tito

Tehnologija i društveni um. Promišljanja kanadskih filozofa : Innis, McLuhan, Grant