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The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Direktmarketing stellt sicherlich einen der dynamischsten Bereiche des Marketings dar, der im Laufe seiner Entwicklung sowohl Techniken als auch Handlungsinstrumente verändert hat.