Jedan primjerak je u ponudi
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Knjiga Pobjeda glagoljice kroz tisućljetnu borbu Frane Ivaniševića predstavlja značajno djelo koje dokumentira povijest i borbu glagoljice kroz stoljeća. Izdano prigodom podignuća spomenika Grguru Ninskomu.
U ovom temeljitom i značajno proširenom izdanju, četiri vodeća marketinška istraživača pokazuju točno kako treba odabrati prave metrike za svaki izazov.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.