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The book is still required reading at philological faculties today because it systematically connects language with literature and social context for the first time. It is written clearly, without ideological exclusivity, which was a rarity in 1990.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Radovan Vidović's Language Advice is a normative manual aimed at correcting language errors in the Croatian language, with an emphasis on standard usage in the mass media, administration, and everyday speech.