Upravljanje marketingom, 12. izdanje

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Kaotika

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Teorije o višku vrednosti

Marx u digitalnom dobu: Dijalektički materijalizam na vratima tehnologije

The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.

Ovo mijenja sve: Kapitalizam protiv klime

In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.

Posustajanje budućnosti

The Decline of the Future is a book by American author Jeremy Rifkin, published in 1980, that explores the concept of entropy as a key principle for understanding contemporary social, economic, and environmental challenges.