Društvene znanosti • Marketing i propaganda

Upravljanje marketingom, 12. izdanje

Name: Upravljanje marketingom, 12. izdanje
Price: 23.1 EUR
Availability: InStock

Philip Kotler, Kevin Lane Keller

"Upravljanje marketingom" (12. izdanje, 2008.) autora Philipa Kotlera i Kevina Lanea Kellera jedno je od najutjecajnijih djela iz područja marketinga.

Knjiga pruža sveobuhvatan pregled marketinških koncepata, strategija i alata koji pomažu tvrtkama u izgradnji snažnih brendova i postizanju konkurentske prednosti. Autori naglašavaju važnost istraživanja tržišta, segmentacije, ciljanog oglašavanja i pozicioniranja proizvoda. Također obrađuju digitalni marketing, CRM, ponašanje potrošača te inovacije u marketingu. Ova knjiga nudi praktične smjernice i stvarne primjere iz poslovnog svijeta, čineći je ključnim resursom za studente, menadžere i marketinške stručnjake.

Original title

Marketing management, 12th edition

Translation

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Editor

Đuro Njavro

Dimensions

27 x 21 cm

Pages

764

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:New

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