Društvene nauke

Ponašanje potrošača

„Ponašanje potrošača” Leona G. Šifmana i Lesli Lazara Kanuk jedno je od najpoznatijih dela iz oblasti ponašanja potrošača.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Poreklo porodice, privatne svojine i države

Poreklo Slovena: Osvrti na DNK-genealogiju

Anatoly A. Klyosov's book The Origin of the Slavs - A Look at DNA Genealogy uses DNA genealogy methods to reconstruct the origins of the Slavs, Serbs, and Russians, challenging traditional theories of migration in the 6th century.

Poremećaji u ponašanju djece i mladih

The anthology is a publication that was created as part of the scientific meeting "Social Deviations", and within which we published 77 scientific papers. Current problems of children and young people from the perspective of various scientific disciplines

Porez na promet i trošarine

The book comprehensively covers the legal and fiscal framework of the then-current indirect taxation system in the Republic of Croatia.

Porodica između usamljenosti i društvenosti

The work analyzes the function of the family as a fundamental social community, its transformations, and the tension between individualism and togetherness within family relationships.

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Poslovna etika, korporacijska društvena odgovornost i održivost

The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.

Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.