Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

The university textbook in four chapters provides an insight into the practical way of mastering the basic concepts and methods of modern marketing in the catering and hotel industry. The first chapter is aimed at understanding the marketing process, the second explains the development of marketing opportunities and strategies, and the third the development of the marketing mix, while the last deals with marketing management. In addition to theory, selected key concepts, questions for discussion, practical examples, online exercises, specific cases, a glossary and an index make this comprehensive textbook of exceptional quality.

Original title
Marketing for hospitality and tourism
Translation
Ivana Grabar
Dimensions
26 x 21 cm
Pages
932
Publisher
Mate d.o.o, Zagreb, 2011.
 
Latin alphabet. Hardcover.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing management / Upravljanje marketingom

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.
Croatian. Latin alphabet. Hardcover.
14.98
Upravljanje marketingom, 12. izdanje

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

„Upravljanje marketingom“ (12. izdanje, 2008) Filipa Kotlera i Kevina Lejna Kelera jedno je od najuticajnijih dela u oblasti marketinga.

Mate d.o.o, 2008.
Croatian. Latin alphabet. Hardcover.
23.10
Omiš - The city of pirates (riviera Omiš)

Omiš - The city of pirates (riviera Omiš)

Tourist Board of Omiš

Omiš je grad u Hrvatskoj, koji se nalazi u Splitsko-dalmatinskoj županiji. Povijesni je grad koji ima kontinuitet postojanja od antike do danas. Središte je omiškog primorja, i veoma popularan turistički grad.

Tourist board of Omiš.
English. Latin alphabet. Paperback.
4.38
All Valencia

All Valencia

Escudo de Oro, 2006.
English. Latin alphabet. Paperback.
6.75
Top 10: Budimpešta

Top 10: Budimpešta

Craig Turp

Bez obzira putuje li prvim razredom ili pokušavate proći što jeftinije, ovaj će vas Top 10 turistički vodič odmah povesti do najboljega što Budimpešta nudi.

Mozaik knjiga, 2011.
Croatian. Latin alphabet. Paperback.
12.74
The Dodecanese: Rhodes

The Dodecanese: Rhodes

Helios Editions.
English. Latin alphabet. Paperback.
2.50