Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

The university textbook in four chapters provides an insight into the practical way of mastering the basic concepts and methods of modern marketing in the catering and hotel industry. The first chapter is aimed at understanding the marketing process, the second explains the development of marketing opportunities and strategies, and the third the development of the marketing mix, while the last deals with marketing management. In addition to theory, selected key concepts, questions for discussion, practical examples, online exercises, specific cases, a glossary and an index make this comprehensive textbook of exceptional quality.

Original title
Marketing for hospitality and tourism
Translation
Ivana Grabar
Dimensions
26 x 21 cm
Pages
932
Publisher
Mate d.o.o, Zagreb, 2011.
 
Latin alphabet. Hardcover.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing management / Upravljanje marketingom

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.
Croatian. Latin alphabet. Hardcover.
14.98
Upravljanje marketingom 1-2

Upravljanje marketingom 1-2

Philip Kotler

Classics of Yugoslav law

Informator, 1988.
Croatian. Latin alphabet. Paperback.
The book consists of two volumes
14.44
Windsor castle

Windsor castle

Windsor Castle is the oldest and largest occupied castle in the world. It is open to visitors throughout the year. Founded by William the Conqueror in the 11th century, it has been home to 40 monarchs since then.

Lofthouse international, 1977.
English. Latin alphabet. Paperback.
4.82
Versailles in Farben

Versailles in Farben

Pierre Lemoine
Nationalmuseums.
German. Latin alphabet. Paperback.
5.32
Plitvička jezera

Plitvička jezera

Čedo Prica

Photomonography about Plitvice Lakes - in addition to Croatian, the text is simultaneously in German, English, Italian and French.

Grafički zavod Hrvatske (GZH), 1977.
Croatian. Latin alphabet. Hardcover with dust jacket.
14.36
Toledo - its Art and its History

Toledo - its Art and its History

Rufino Miranda
Vlastita naklada, 2005.
English. Latin alphabet. Paperback.
8.45