Economy

Lean Startup

Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.

Makroekonomija, vodič za učenje

Olivier Blanchard's "Study Guide - Macroeconomics" is a companion material to his textbook, which through concise explanations, exercises and examples helps students better understand key macroeconomic concepts and models.

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Mali ekonomski rječnik

Around 2000 terms and subterms listed in the index, which are treated separately or in conjunction with another term in the dictionary itself.

Management i poduzetništvo - 1000 programa ulaganja za mala i srednja poduzeća

Management Olimpijskih igara

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Matematika za ekonomiste i managere (3.izdanje)

This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.

Međunarodna ekonomija / International economics

This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.

Međunarodna ekonomija: Teorija i ekonomska politika

The book comprehensively deals with international trade theory, foreign trade policy, exchange rates and open economy macroeconomics, providing a thorough insight into global economic relations.