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A business classic and international bestseller of the nineties, updated for the new century.
With more than 900 million consumers, the African continent is one of the fastest growing markets.
The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz
The secret to the success of the world's leading managers
How to win in the world of new social technologies.