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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Everything non-financial managers need to know.
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi
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Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.