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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book deals with the economic development of Croatia at the beginning of the 21st century and analyzes the problems and opportunities of the Croatian economy after the transition from a socialist to a market system.
Good money management is a key component of a company's success.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
The book Reforms presents a short selection of the author's reflections on reforms and policies that can pull Croatia out of the crisis and place it in the place it deserves in the modern world.