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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?
Are you sure that the interested party perceives your message the way you envisioned it? No other skill will help you in your career in so many different ways than communication skills.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.