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Das Marketingmanagement umfasst alle unvermeidlichen Themen aus dem weiten Feld des Marketings, die bei der Erstellung von Marketingstrategien und -taktiken bekannt sein und berücksichtigt werden müssen.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Predgovor i Uvod Marxove Kritike političke ekonomije sažimaju povijesni materijalizam: društvo se razvija kroz proizvodne odnose, a ekonomska baza određuje političku i kulturnu nadgradnju.
The book deals with the economic development of Croatia at the beginning of the 21st century and analyzes the problems and opportunities of the Croatian economy after the transition from a socialist to a market system.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
"Science of Finances" by Hamid Filipović, edition from 1965, is a university textbook in the field of public finance and financial theory, used at economics and law faculties in the former Yugoslavia.