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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Das einzige Buch auf dem Markt, das sich mit Betriebs- und Lieferkettenmanagement befasst. Es bietet einen innovativen Ansatz für Dienstleistungen und die Integration modernen Lieferkettenmanagements.
Das Buch präsentiert eine Reihe von Themen und Fragestellungen im Rahmen der sozialen Verantwortung von Unternehmen und geht auf zahlreiche Probleme und Debatten ein.
Good money management is a key component of a company's success.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.