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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Are you sure that the interested party perceives your message the way you envisioned it? No other skill will help you in your career in so many different ways than communication skills.
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.
This university textbook covers in detail the basic concepts, functions and practices of banking, with an emphasis on commercial (business) banking in the context of the modern financial system.
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.