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The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
The book is about responsibility, not just self-mentoring. Responsibility is a key component of self-mentoring. Let this book be your official "support" and "encourager".
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.