Management
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Ponašanje potrošača: Europska slika
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.
Problemi u sistemu organizacije društvenog rada
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Problemi zemljišne rente u prelaznoj etapi
The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali
Put do slave i bogatstva
The secret to the success of the world's leading managers
Putovanje jedne majice kroz globalno tržište
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Računovodstvo: Temelj poslovnog odlučivanja
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Rastegni se!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
Realizacija: Umijeće uspješne provedbe poslova i projekata
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.
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