Management
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Pregovaranje
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.
Problemi u sistemu organizacije društvenog rada
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Problemi zemljišne rente u prelaznoj etapi
The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali
Put do slave i bogatstva
The secret to the success of the world's leading managers
Računovodstvo: Temelj poslovnog odlučivanja
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Rastegni se!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
Redefiniranje globalne strategije
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
Reinženjering tvrtke
A business classic and international bestseller of the nineties, updated for the new century.
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