Management
Poduzetništvo (sedmo izdanje)
This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Pregovaranje
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.
Problemi u sistemu organizacije društvenog rada
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Računovodstvo: Temelj poslovnog odlučivanja
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Rastegni se!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
Reinženjering tvrtke
A business classic and international bestseller of the nineties, updated for the new century.
Revizija: međunarodni pristup
"Audit: An International Approach" is a book that explores global auditing standards and practices, emphasizing the importance of international guidelines in the performance of audit tasks.
Rukovođenje na višoj razini
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
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