Economy

Mali ekonomski rječnik

Around 2000 terms and subterms listed in the index, which are treated separately or in conjunction with another term in the dictionary itself.

Management Olimpijskih igara

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Matematika za ekonomiste i managere (3.izdanje)

This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.

Međunarodna ekonomija / International economics

This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.

Međunarodna ekonomija: Teorija i ekonomska politika

The book comprehensively deals with international trade theory, foreign trade policy, exchange rates and open economy macroeconomics, providing a thorough insight into global economic relations.

Međunarodna suradnja i ekonomski razvoj

Međunarodni ekonomski odnosi

This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.