Economy • Economy

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

The book covers fundamental concepts such as market research, segmentation, positioning, marketing mix (4Ps – product, price, distribution, promotion) and consumer behavior. The authors emphasize the importance of creating value for customers and adapting strategies to changing market conditions. In addition to theoretical foundations, the book also provides practical examples, analyzing global trends and the digitalization of marketing. The goal is to help managers and students understand how to effectively manage marketing in a competitive environment.

Titel des Originals

Principles of marketing

Übersetzung

Maja Martinović, Emil Heršak, Ivanka Rajh, Ivana Grabar, Lidija Jelenić, Marina Kuzmić

Editor

Đuro Njavro

Maße

27 x 20 cm

Seitenzahl

958

Verlag

Mate d.o.o, Zagreb, 2006.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

Angeboten wird ein Exemplar

Zustand:Gebraucht, in ausgezeichnetem Zustand

Nachteile/Unannehmlichkeiten:

Underlined with pen/felt pen

Interessieren Sie sich für ein anderes Buch? Sie können das Angebot über unsere Suchmaschine suchen und finden oder Bücher nach Kategorien durchsuchen.

Diese Titel könnten Sie auch interessieren

Tourism

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

Mate d.o.o, 2011.

Kroatisch. Latein Schrift. Hardcover.

50,00 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Kroatisch. Latein Schrift. Hardcover.

23,10 €

Management • University textbooks

Reinženjering tvrtke

Michael Hammer, James Champy

A business classic and international bestseller of the nineties, updated for the new century.

Mate d.o.o, 2004.

Kroatisch. Latein Schrift. Taschenbuch.

4,32 €

Economy • University textbooks

Financijsko izvještavanje u Europskoj uniji

Ana Klikovac

The book Financial reporting in the European Union was created as a result of research on the harmonization of financial reporting in the world, and especially in the European Union.

Mate d.o.o, 2009.

Kroatisch. Latein Schrift. Taschenbuch mit Einband.

5,24 €