Ekonomija

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike

Javne financije

U udžbeniku koji je pred nama govori se o analizi uzroka državnih odluka i njihovih učinaka na razna područja ekonomske aktivnosti. U prvom planu su javne financije, odnosno prihodi i rashodi države.

Javno privatna partnerstva

U knjizi Javno-privatna partnerstva, načela politike i financiranje E. R. Yescombe fokusira se na praktične koncepte, pitanja i tehnike.

Kadrovska politika i odnosi u udruženom radu

This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.

Kako do rezultata

The book "How to get results" provides a practical guide for achieving goals and improving personal and professional efficiency.

Kako je stroj zamijenio ruke

How Machines Replaced Hands (1968) by Peter Klemm examines the development of technology and industrialization, focusing on the impact of machines on human labor.

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

Kako postići uspjeh