Marketing i propaganda

Ponašanje potrošača

„Ponašanje potrošača” Leona G. Šifmana i Lesli Lazara Kanuk jedno je od najpoznatijih dela iz oblasti ponašanja potrošača.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće

The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of ​​public speaking and confidence

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Realizacija: Umijeće uspješne provedbe poslova i projekata

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

Što bi napravio Google?

Find out why Google is the world's most successful and desirable company.

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Strateški menadžment (14. izdanje)

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

Svet i Tito