Economy

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

IT u primjeni

Manager's guide to the application of information technology systems.

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike

Javne financije

Javno privatna partnerstva

In Public-Private Partnerships, Policy Principles and Financing, E. R. Yescombe focuses on practical concepts, issues and techniques.

Kako do rezultata

The book "How to get results" provides a practical guide for achieving goals and improving personal and professional efficiency.

Kako je stroj zamijenio ruke

How Machines Replaced Hands (1968) by Peter Klemm examines the development of technology and industrialization, focusing on the impact of machines on human labor.

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.