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Titles in our offer
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Pravno okružje poslovanja
The book provides a comprehensive overview of the legal aspects of business, including contract law, commercial law, intellectual property law, competition and consumer protection, and the tax system of the Republic of Croatia.
Pregovaranje
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
Premještanje usluga
Exploiting the optimal overseas opportunity.
Prezentacijom do uspjeha
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.
Putem svile do bogatstva: kako možete zarađivati investirajući u novootkriveno azijsko blagostanje
A group of financial analysts and journalists offers answers to the questions.
Računovodstvo: Temelj poslovnog odlučivanja
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Rastegni se!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
Redefiniranje globalne strategije
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.