Menadžment
Strateški menadžment (14. izdanje)
Knjiga "Strateški menadžment" (14. izdanje, 2008.) autora Arthura A. Thompsona, A.J. Stricklanda III i Johna E. Gamblea sveobuhvatan je udžbenik podijeljen u dva dijela.
Suvremena prodaja: stvaranje vrijednosti za kupca
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
Temelji ekonomske analize prava
Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.
The Decision Book: Fifty Models for Strategic Thinking
Tržišta kapitala
Der Zweck dieses Buches besteht darin, theoretische Diskussionen und institutionelle Beschreibungen zu kombinieren, um Einblick in die Funktionsweise einiger der wichtigsten Kapitalmärkte der Welt zu geben. Es richtet sich an Studierende, ist aber für ein
Upravljačko računovodstvo i računovodstvo troškova
Dieses hervorragende Buch mit internationaler Ausrichtung behandelt wichtige und aktuelle Themen der Managementbuchhaltung und Kostenrechnung.
Upravljanje ljudskim potencijalima
Das Buch behandelt zentrale HR-Konzepte: Personalplanung, Rekrutierung, Weiterbildung, Leistungsbeurteilung, Vergütung und Arbeitsbeziehungen. Es bietet praxisnahe Methoden für ein effektives Mitarbeitermanagement.
Upravljanje marketingom
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
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