Economy

Gung Ho! Sve za tvrtku, tvrtku nizašto!

K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!

Herojsko vodstvo

The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.

Human Resource Management

Internacionala kapitala

Introducing Capitalism: A Graphic Guide

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values ​​of the modern world.

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

IT u primjeni

Manager's guide to the application of information technology systems.

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.