Economy

Human Resource Management

Ikonoklast

An iconoclast, according to Gregory Burns, denotes a person who thinks unconventionally, subverts established norms and brings innovative ideas despite social pressures.

Internacionala kapitala

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

Istraživanje tržišta

Istraživanje tržišta već je desecima godina prisutno kao aktivnost koja pomaže u poslovnom odlučivanju. Razumijevanje i primjena istraživanja tržišta postali su važnom i ozbiljnom sastavnicom poslovanja.

IT u primjeni

Rukovoditeljski vodič za primjenu sustava informacijske tehnologije.

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike